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PIMA MEDICAL
TRUSTED. RESPECTED. PREFERRED.
MAKING A DIFFERENCE
In June 2014, we launched a brand new campaign called “Making a Difference” which focused on five pillars derived from our own student research. Students expressed what they felt their education at Pima Medical provided them for success: Hands on Learning, Faster Futures, Support Systems, Making Friendships and Making a Difference.
The results were almost immediate and after the first eight weeks of the campaign, it produced higher web traffic week after week with a corresponding lead flow growth.
Project completed with Stanton & Everybody Advertising.
#MYPIMAMEDICAL
To build on our five pillars, we decided to grow awareness from the inside out. We came up with a campaign that encouraged Pima students to get online and get social. Students began tweeting, posting, taking selfies and more to show their Pima Pride.
BANNER ADS
TARGETED MARGETING
PIMA COMMUNITY DENTAL
WEBSITE | BROCHURE | OUTDOOR | POSTERS
